Innovate from an everyday product, aimed to all kinds of people who have the desire to dye their hair. Women and men who want to cover their gray hair, change their look and/or try new styles in which they feel more identified with. The goal is to be more practical when applying the product, unifying elements and reducing steps in the process. Becoming more inclusive when it comes to different types of people, hair and looks; but also communicate and talk about color as an expression of personality and empowerment.
